The place? A Nuevo Vallarta beach located just after a long string of luxury hotels and only a few meters before the tranquil beach of Bucerias. The time? Well, the tickets said 4:00 pm, but everybody knew that around 6 or 7 was the right time to arrive, the sunset time in this beautiful corner of the world. Everything was set for a spectacular night and the Corona Sunsets Festival didn’t disappoint.
The Electronic Dance Music (EDM) has taken the world by assault, DJs are the rockstars of the millenials generation and festivals like Tomorrowland, Electric Daisy Carnival or Ultra, are as big as the rock festivals of Coachella, Glastonbury, Rock in Rio, etc. Las Vegas has learned that it makes more money from EDM festivals than from the casinos themselves; Ibiza made its name through electronic music, and all around the world from Florianopolis in Brazil, to Goa in India and Playa del Carmen in Mexico, EDM has become the next big thing.
However, Puerto Vallarta has been a bit slow to adopt this new trend, the region’s personality is a bit more upscale, aspires to “another kind of tourism”, an euphemism to avoid calling the Vallarta Nayarit region as a place for retirement. But enough is enough and after a few Electro Beach festivals that brought some of the best DJs in the world and got mixed results, Corona Sunsets came to save the day.
The line-up didn’t impress anybody, Robin Schulz, Bakermat, Goldroom, Durante and Tom & Collins aren’t marquee names in the industry, but the setting was spectacular, in one of the best beaches in the country, a public avid of a good party and great music. The beach was packed, shirtless guys dancing at the rhythms of the DJ and bikini girls waving Mexican flags sitting on the shoulders of their friends. Not a common view in these parts of Mexico where “time-share sales” and “real estate developments” are concepts more important than “fun, music and dance…”
It was a night for the ages, Vallarta showed once again that when it’s considered for big events it always answer the call. Now let’s just hope that the organizers noticed and keep bringing this kind of festivals much needed in a town that deserves great parties like the one that took place last Saturday night.